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The Ultimate Guide to Next.js 15 SEO: Sitemaps, Metadata, and Performance

[1/10/2026]15 min readDev Team

Next.js 15 has fundamentally changed the SEO landscape for React developers. With the App Router, we've moved away from the Head component to a powerful, server-side Metadata API.

#The Metadata API

Static metadata is easy, but real-world apps have dynamic content. The generateMetadata function is your new best friend.

#Dynamic Sitemaps

Next.js 15 supports a sitemap.ts file in your app/ directory that generates a valid XML sitemap at build time.

#Core Web Vitals Mastery

• LCP: Use the <Image priority /> prop for above-the-fold hero images.

• CLS: Never serve an image without dimensions.

• INP: Move logic to Server Components to keep the main thread idle.

// FREQUENTLY ASKED QUESTIONS

Does Next.js 15 support dynamic sitemaps?

Yes, you can create a sitemap.ts file in your app/ directory that generates XML sitemaps at build or request time.

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